In 1997, Acra launched her fashion business with a bridal collection that quickly became recognized for its elegance and impeccable designs. This success led to the introduction of the Reem Acra ready-to-wear collection six years later. Similar to its bridal counterpart, it features meticulously constructed designs ranging from understated chic to the ornate. It is distinctly modern but marked by rich color, lush fabrics, flawless construction and playful patterns. The Reem Acra flagship, located at 14 East 60th Street off Madison Avenue in New York City, opened in 2003.
While attending the American University of Beirut, Acra was discovered by a fashion editor. Captivated with the ornately embroidered silk organza gown Acra made from her mother’s dining room tablecloth and wore to a party, she instantly offered to host a fashion show for Acra that took place ten days later. Following the serendipitous encounter, Acra studied at The Fashion Institute of Technology in New York and its Paris counterpart at Esmod.
Acra has dressed global icons of style for weddings, red carpet appearances and awards ceremonies. Her following includes Angelina Jolie, Halle Berry, Beyonce Knowles, Catherine Zeta-Jones and Eva Longoria as well as royal families around the world.