PIIA HÄNNINEN is a Helsinki based clothing and accessories designer whocreated her own brand in 2006 while living in Rome. She is a London College of Fashion graduate and she has been working for brands such as Fendi, Betty Jackson and Grimaldi Giardina. Because of the Italian influence, the collections always have a feminine softness in them combined with sharp traditional tailoring and wild but minimalistic prints. Playful interaction of opposites is an essential factor in the design process and concept pairs such as nostalgic-futuristic and masculine-feminine go hand in hand in Piia Hänninen’s designs.
Piia Hänninen collections are based on a sustainable and ethical design philosophy with a high respect for the environment. The clothes are produced locally, mainly in Finland, and the fabrics are printed in Finland and Germany.