Dough

Dough

New-York born Dima Kassis is only a few months old when her parents move to Algeria, where she spends part of her childhood. Her obsession for red shoes punctuate her first years as well as vast numbers of international fashion magazines brought back from travels. Remain also the memory and need for Dima Kassis to sketch everything that runs through her mind, filling empty pages. Snapshots of elegant foreign styles are completed by the influences of French expats or visitors to Algiers. Change of scenery in the early 90’s : Dima Kassis discovers Morocco, her family’s new base. Working with designer Zineb Joundy - a graduate of the Paris School of Fine Arts - in her Casablanca workshop, Dima starts exploring the artistry of kaftans all the while making them simpler. Even though fashion is still her main passion she obtains, in 2004, a Bachelor’s degree in Finance from the American University in Washington DC, before working three years at Citi Bank in Morocco. There she learns a lot, but realizes in fine that her creative drive is stronger than ever. In 2008, she leaves to London to study “Fashion design & Marketing” courses at Central Saint Martins. The main thing she learns is that it does not take talent alone when it comes to success but also staying faithful to the cuts she likes and defining her style and universe is essential. For several months, Dima Kassis creates Dough, her brand that she describes as a sensual, malleable envelop – hence the name, that can adapt, complete, underline women’s bodies without being too obvious.

Ready-to-Wear

Accessories